Everything about Mtv3 totally explained
MTV3 is a
Finnish commercial television station owned by
Bonnier and
Proventus. Until recently it had the biggest audience share of all Finnish TV channels when
Finnish Broadcasting Company's YLE1 took the lead. The letters MTV stand for Mainos-TV (advertisement television), due to the channel getting its revenue from running
commercials. Number 3 was added later, when the channel was allocated the third nation-wide television channel and it generally became known as "Channel Three" -
Finnish Broadcasting Company's YLE TV1 and YLE TV2 being the first two - and also to distinguishing it from the later
MTV Finland. The channel's logo is a stylized
owl, changed to an owl's eye after an image renewal in
2003. MTV3 has currently about 500 employees.
History
MTV3 started on
August 13 1957, and is thus the third-oldest privately owned, nation-wide commercial TV station in Europe. In Finland it was preceded by the regional
TES-TV commercial channel. It was originally known as
MTV with programmes broadcast on the two channels of
YLE. MTV was allocated its own channel after 1986, when Kolmoskanava (TV3) was born as a joint venture between YLE, MTV, and
Nokia. MTV3 was born in 1993 when MTV took over the shares of TV3 from YLE and Nokia and MTV programming switched from the YLE frequencies to the TV3 transmitters. The same year MTV Oy was admitted as a full active member of the
European Broadcasting Union.
In
2005 Alma Media sold MTV3 and its sister channels (MTV3+,
Subtv,
Radio Nova and a share in
Urheilukanava) to Swedish Bonnier and Proventus.
Programs
Much of the output of MTV3 is a mixture of Finnish versions of popular
program formats and of
American and
British imports. However, MTV3 has also its own Finnish programming. For example, many of
Spede Pasanen's productions were produced for MTV3.
Further Information
Get more info on 'Mtv3'.
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